ADiNO® Klebstoffe has taken another big step forward by entering into a production corporation with Listen Hotmelt Adhesive Ltd and establishing a new production corporation in China. This new venture by ADiNO® is to cater towards growing demand for ADiNO® products in the Asia Pacific region. ADiNO® has its roots in Thailand, having started off as a private-label adhesive supplier focusing on the mattress, sofa and furniture industry.
“ADiNO® ’s strategy is to focus on R&D, the application process and support at site, a strong sales and marketing network and a regional availability of ADiNO® products through a well-established distribution network. Our Technical and R&D teams qualify, audit and manage our trustworthy and reliable toll manufactures in Europe and in Asia.
We adopt the strategy of not building our own production capacity. Our strength lies in the product knowledge, application and distribution know-how while our partner companies have the production know-how and available capacities for the licensed production of ADiNO® products. Basically, it is a concept similar to many well-known businesses where they only focus on their knowledge of design, marketing and distribution but producing their products at selected independent factories worldwide.”
